We noticed something about the lip industry.

It was all talk — "long-lasting," "hydrating," "kiss-proof" —
but every product we tried seemed to fall short.
Smudge here, reapply there, dry lips everywhere.

We kept hearing the same frustrations from women:
💄 Lipsticks that fade too fast.
💋 Stains that feel like glue.
😮‍💨 Mattes that crack.
☕ Color that transfers to everything but your lips.
🧴 And hydration? Usually just a claim on the label.

So we decided to stop settling — and start creating.

We made it our mission to deliver a lip product that actually performs.
Something that feels good, looks better, and lasts all day.

After years of developing and testing, we launched The Luvlips Peel & Perfect Lip Stain — a lip stain that peels off to reveal bold, vibrant color that’s: ✔️ Smudge-resistant
✔️ Water-resistant
✔️ Transfer-proof
✔️ Hydrating
✔️ Actually comfortable to wear

Because women don’t need another lipstick that overpromises and underdelivers.
We need something that works — with us, for us, all day.

This isn’t just a lip stain.
This is the solution the beauty industry should’ve given us years ago.